Social Media
To promote the Emmy-winning series Articulate with Jim Cotter on social media, I developed platform-specific ads that are cohesive with the new website and geared towards growing its social audience, reaching new newsletter subscribers, and increasing social referrals to the website.
Follower Ads ↓
Newsletter Ads ↓
Season 6 Display Ads
To promote upcoming episodes while Season 6 was airing, I brainstormed several different directions for display ads that were destined for both local PBS station and performing arts publication newsletters, from TPT (Twin Cities PBS) to OperaWire magazine. The simplest ad layout—because sometimes, simplest is best—was selected by Articulate.
Email Display Ads ↓
Winners ↓
Print Advertisements
I also designed a combination print-and-digital advertisement for an issue of Current TV Pipeline. Below is the final version, followed by earlier drafts.
